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  • Novel Growth Avenues in the North American Automotive Human-Machine Interface (HMI) Sector
    The future of advanced HMI and infotainment systems aligns with the autonomous vehicles roadmap and creates space for innovative customer experiences

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    Consumer interaction with in-vehicle infotainment systems started with a mere hard button and rotary dial system interface but now includes advanced features such as touch screen, voice recognition, and even gesture control. This study offers an overview of in-vehicle HMI features, such as driver display and cockpit display screens, mapping, media integration, and smartphone connectivity, among the top 5 OEMs in the premium and mass market sectors in addition to model availability and infotainment pricing. The research also provides data on the market penetration of various infotainment systems across these OEMs, followed by an evaluation of the HMI features in top OEM portfolios.

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