A few minutes of browsing and comparing, followed by a few clicks, is all it takes, and everything you ever wanted can be delivered to your doorstep within a few days and sometimes even in less than an hour. Such is the power of e-commerce, which has made shopping a seamless experience that can be enjoyed from the comfort of your home, even if you are thousands of miles away from the shop from which you just made a purchase. While it all seems like a smooth, well-oiled engine, there is more to e-commerce than meets the eye. To deliver such a seamless user experience, the e-commerce ecosystem players, which mainly comprise the e-commerce or online retailer, technology and fintech providers, logistics companies and policymakers, must significantly invest time and money in technology, infrastructure and building partnerships. The success of the e-commerce industry in a county strongly depends on the collaborative effort of all these ecosystem players. In return, the e-commerce industry promises tremendous opportunities that can be leveraged to make strong financial gains and spur robust economic development.
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