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The main pull factor toward the adoption of managed security services (MSS) in the Asia-Pacific (APAC) region is the growing threat landscape in cybersecurity. Over the years, it has become increasingly easy and profitable for threat actors to set up and initiate cyberattacks on businesses of all sizes. As per Frost & Sullivan estimates, cyberattacks on large enterprises can cost up to a total economic loss of $30 million, including direct, indirect, and induced costs. This has compelled businesses to move cybersecurity higher up on their priority lists, thereby driving MSS adoption.

MSS growth is also driven largely by the lack of skilled cyber professionals in the APAC region. While many large enterprises have set up their own Security Operations Centers (SOCs), they do not have the manpower to staff these centers to their optimal capacity. Small and medium businesses (SMBs) do not usually have the financial leeway for this and are thus more reliant on outsourcing their cybersecurity management and operations.

Of late, the MSS market has seen a growing acceptance of hybrid deployments. Such deployments combine the flexibility and scale of cloud-based services, while maintaining the security and control of on-premise deployments.