Robust Adoption of Cloud Video and UCaaS Driving Growth in the Global Tabletop Audio Conferencing Endpoints Sector
Customer experience driven by rising video and multimedia collaboration creates growth opportunities for tabletop audio
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This study captures the market dynamics in the tabletop audio conferencing endpoints market, including the changing trends in the tabletop audio, the impact of the COVID-19 pandemic on the adoption of different types of endpoints as well as the forecast of endpoint revenue and unit shipments until 2026. The trends, forecast, and market shares have been discussed for the TDM/IP and USB audio conferencing endpoint sub-segments. Further, the study identifies the growth opportunities for vendors in the tabletop audio conferencing endpoint market.
In 2019, the total tabletop audio conferencing endpoint market sales reached $406.7 million, increasing 1.2 percent YoY. The USB endpoint sub-segment garnered a good growth of 12.3 percent in revenue terms in 2019 driven by the need for plug-and-play USB endpoints that cater to personal as well as huddle room use cases. On the other hand, the IP endpoint sub-segment faced a lukewarm growth of 0.4 percent attributed to the slowing of the IP endpoint sales experienced by the leading vendors such as Poly, Cisco, Avaya, and Mitel.
Despite the market opportunity for tabletop audio across an estimated 56 million medium to large meeting rooms and 35 million huddle rooms, there is an accelerated move to cloud video conferencing services that has resonated well with the growing demand for integrated audio/video (A/V) bundles. A variety of A/V endpoint options are available today backed by multiple form-factors and a comprehensive suite of video cams, peripherals, and room systems. Today’s distributed workforce shows a strong preference to invest in next-generation meeting room A/V technologies instead of stand-alone tabletop audio endpoints. This trend is impacting the incremental sales from the stand-alone tabletop audio endpoints. The move to cloud video conferencing services and the associated traction for integrated A/V endpoints will continue to dominate in the forecast period.
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