Research Overview

In response to the numerous challenges associated with the COVID-19 pandemic, organizations of all sizes underwent a radical adaptation of their business processes and, in some cases, their entire business models, in order to survive. Throughout 2020, innovative companies found clever ways to serve their customers, which required a new set of communications tools. In particular, localized lockdowns, quarantines, and in-person COVID protocols diminished face-to-face contact across verticals and required new workflows and procedures. Businesses leveraged digital channels to support completely new customer interactions, such as curbside or contactless pickup, health checks before entering the building, as well as an explosion of telehealth visits.

Communications Platform as a Service (CPaaS) and programmable communications solutions offered businesses a quick tactical response to workflow and channel issues. Across industries and vertical markets, developers were solving these challenges in hours or days, instead of weeks or months, thanks to CPaaS and programmable communications.

CPaaS solutions represent a significant departure from the way businesses of any size have become accustomed to purchasing and deploying communications. Their value lies in providing a powerful toolset to make business communications applications richer and more tightly integrated within business workflows. Through application programming interfaces (APIs), CPaaS exposes capabilities either within a business’s existing communications infrastructure or as an overlay alongside established communications solutions.