Potential Opportunities Steer Growth for ASEAN Shared Mobility
Transformative mega trends lead to automotive electrification and the innovation of super shared mobility applications
Research Overview
The study assesses the key shared mobility trends in the Association of Southeast Asian Nations (ASEAN), covering Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. Key shared mobility activities discussed in the study include car sharing, eHailing, ride sharing, demand-responsive transit, and micro mobility.
In 2020, affected by the COVID-19 pandemic, social distancing and country-wide lockdowns in Indonesia, Malaysia, the Philippines and Thailand reduced the demand of eHailing services. The corresponding governments restricted the social and business activities of residents. eHailing business was affected, and this trend will continue in the short term.
Market oligopoly leads to high entry barriers for potential new entrants. Grab and Gojek own the largest fleet and subscriber base in ASEAN. Hence, the eHailing market entry barriers are relatively high. In particular, Grab has expanded its business to most ASEAN countries. In addition, Grab integrates food delivery and shared mobility service in its apps; this increases the usage rate and reliability of users. At the same time, it reduces market opportunities for other competitors.
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