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This study defines location intelligence (also known as location-based services [LBS]) as a suite of hardware, software, and services that help organizations unearth geographic context from enterprise data by:

• Acquiring and managing location data associated with assets, users, and customers,

• Combining this data with those from other sources (internal and external) to enhance it , and

• Performing spatial analysis on this data to yield contextual insights

The geographic perspective informs managerial decisions, improves efficiency, enhances customer experience, and empowers new services offerings.

This study analyzes the competitive forces and Mega Trends that shape the location intelligence market today. These developments create new partnership ecosystems set to define how location intelligence is consumed in the future. The research also helps end users understand evolving location intelligence trends as they consider investing in such capabilities. Additionally, this report guides market participants in outlining their strategic priorities, such as partnerships, acquisitions, target verticals, and new services offerings, in response to shifts in consumer needs.