Renewed Outsourcing and Technical Services to Drive Growth and Recovery of the German FM Sector
Growth opportunities to prepare participants for success after the pandemic
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Germany is the second-largest market for FM in Europe (after the UK) and is one of the fastest growing markets. It will present strong opportunities to incumbent suppliers, as well as attract new entrants from outside the country. The German FM market has the highest potential among all European markets but is underpenetrated due to high reliance on in-house FM. The market will witness good growth in coming years.
Meanwhile, with FM services commoditising and organic growth hard to find, companies need to innovate to keep growing and remain profitable. The industry will continue to move towards service integration and sophisticated advisory services focused on business productivity, and M&A activities will continue.
Meanwhile, COVID-19 is having a severe effect on all customer sectors. The German FM market saw a revenue drop of 7.1% in 2020 due to the pandemic. The market will return to growth in 2021, but will not reach 2019 levels until late 2021 or early 2022.
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