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  • Digital Transformation and Strategic Imperatives Powering the North American Generator Sets Industry
    Increased focus on value addition related to system flexibility and digital product offerings; the aim is to gain a competitive advantage to benchmark future growth potential

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    In this research service, Frost & Sullivan reviews the rising need for generator sets in light of the growing demand for power. Rising customer awareness has also opened up opportunities for diesel and gas generators over the past 10 years. In addition, the growing adoption of digital solutions for resource management, remote monitoring, and asset control is driving the need for reliable power sources, which will boost the demand for generators during the forecast period. Restraints include the intense competition from the rental market and the limited economic activity due to the COVID-19 pandemic. The study also addresses current and future market opportunities in North America and examines challenges that participants can face in this highly competitive scenario.

    The study also provides insight into the key measures generator manufacturers need to take to be able to meet their most important corporate goal—the ability to offer an enhanced customer experience and boost overall customer satisfaction.

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