Research Overview

The Brazilian power market is going through a transformation driven by current and upcoming changes in regulation as well as the spread of digital technologies and flexible and distributed assets. Global “3D” trends (decarbonization, decentralization, and digitalization) are shaping the power generation matrix to 2030 and disrupting businesses and dynamics among generators, distributors, traders, retailers, and consumers. However, with one of the cleanest electricity matrixes in the world based on large hydro, huge gas reserves waiting for the development of a local market, and a distinctive regulatory design trying to be modernized amid conflicting interests, Brazil’s business potential has peculiarities that should be carefully assessed to find spots for growth.

This study looks at the transformation of the power landscape and identifies the key trend shaping the coming decade. It also highlights a set of business opportunities for participants to consider when designing their growth strategies to stay relevant and agile in the market.