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This research service analyzes the global sweeteners market, covering North America, Latin America (LATAM), Europe, Asia-Pacific (APAC), and Rest of World (RoW; consisting of Middle East & Africa (MEA)). It focuses on alternative sweeteners: high-intensity sweeteners, low-intensity sweeteners/sugar alcohols, and high-fructose corn syrup (HFCS) used in F&B applications.

Rising chronic illnesses, such as diabetes and heart diseases, leading to deaths worldwide are linked to obesity and diet-induced metabolic syndromes. As per the UN, obesity-related healthcare expenditure could balloon to $1.5 trillion by 2035 in the United States alone.

In its latest (2019) The State of the World's Children report, the United Nations Children's Fund (UNICEF) has stated that the number of obese children has increased almost 12-fold in the past 40 years. Drastic changes are to be made to eating habits and proactive measures need to be adopted on a consistent basis. Avoiding sugar is one of the first steps taken by consumers in their effort to eat healthier. This trend has already kicked in across the globe and is expected to intensify in the coming years.