New customer experiences driven by digitalization and personalization create growth opportunities
Research Overview
COVID-19 has impacted the way we work, make purchases, and spend our free time. Some consumption patterns and behaviors will have a lasting impact on economies around the world. Frost & Sullivan has mapped 5 critical areas of influences that will shape consumer behavior.
Companies will have to reimagine customer experiences to cater to the new consumer through behavioral analytics for hyperpersonalization of the consumer journey; seamless interoperability among appliances, personal devices, and other products in the home regardless of brand; and healthcare consumerization and patient-centric models. Competitive intensity will hinge on disruptive technologies and innovative business models.
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