Research Overview

This study examines the North American mobile sales force automation market. For the purposes of this study, mobile sales force automation applications are software solutions that extend SFA capabilities to a sales professional’s mobile device (smartphone or tablet). These capabilities can range from basic account, opportunity and contact management to also include more sophisticated assistance and guidance, such as predictive lead scoring, forecasting, more complex analytics, personal assistants, etc. A range of reporting, dashboard, and analysis options are also typically available.

Adoption dynamics, strategic imperatives, and potential growth opportunities are examined. Revenue forecasts are provided for three product categories: 1) Very Small Business solutions for firms with fewer than 25 employees, 2) Small and Mid-sized Business solutions for companies with 25-499 employees, and 3) Enterprise solutions for businesses with 500+ total employees.

The total market is projected to exhibit a CAGR of 14.1% over the study's 2020-2026 period. Revenue growth will be generated by both new and embedded customers, as Frost & Sullivan research reveals that a high percentage of current mobile SFA users plan to significantly expand their deployments over the coming months. As a result, both current and prospective SFA solution users will want to continuously monitor products and vendors. All stakeholders will want to track trends, partnership opportunities, and evolving customer needs.