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The Start-Up Tracker provides a rich database of start-up and niche players that have the capabilities to transform processes in retail and add value to the end-user. These companies were selected based on the Frost & Sullivan best practices database, in addition to secondary research on retail tech ecosystem mappings and rankings worldwide, such as the IoT Retail Market Map from CB Insights and other regional Retail Tech mapping and rankings.

Frost & Sullivan conducted detailed primary interviews with start-ups that are standing out in beacon-and sensor-based analytics and marketing in different regions to generate a competitive profile and understand relevant developments, strategy and value proposition. Beacon-and sensor-based analytics and marketing was chosen because it is the segment with the most innovative solutions in the digital retail industry.

The key digital agriculture products covered in this study are automation and control systems, wireless connectivity and sensors, and smart retail equipment and machinery. The key segments covered in this study are indoor mapping, smart dressing rooms, sensor-based analytics and marketing, and service robots. Indoor mapping is often used to create promotions. Smart dressing rooms is usually based on interactive touchscreen. Sensor-based analytics and marketing solutions often tracks in-store visitors. Service robots aim enables shelves to stay always stocked.