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The impact of COVID-19 has led to a marginal revenue and subscriber growth for the Asia-Pacific (APAC) region. The market will witness revenue losses from the voice and SMS segment, but the demand for mobile data and mobile digital services will offset the losses. In the short-term, Communication Service Providers (CSPs) can reap the benefits of rising demand for mobile data, but they must consider strategies to upgrade network infrastructure and improve coverage. COVID-19 has accelerated the digital transformation and increased digital consumption, providing CSPs with long-term growth opportunities for new business models, generating revenue, and ecosystem collaboration. There is a proliferation of disruptive technologies such as Internet of Things (IoT), Artificial Intelligence (AI), and 5G in APAC. CSPs must prioritize investments in these technologies and ensure that they can maximize mobile revenues and deliver personalized service experiences to their customers.

This Frost & Sullivan Growth Opportunities study provides an overview of market challenges, opportunities, and CSP strategies in the mobile service market in Asia-Pacific. The study will highlight the Mega Trend of COVID-19 and its impact on key segments in the mobile service market, including mobile voice and SMS, mobile data, and mobile digital services.