Research Overview

The COVID-19 pandemic has accelerated - rather than affected - growth prospects for the global connected cars market. Technology implementation has increased, and the post-pandemic situation appears to be a positive one for all stakeholders. The pandemic is a blessing in disguise as innovative features such as embedded connectivity, bio-based health monitoring, and non-touch-based haptics such as gesture recognition will be quickly implemented in vehicles due to the urgent need for protection and risk aversion. Start-ups and other mid-tier connected car technology firms are being pursued to support the implementation of these innovative vehicle features.

The market is undergoing a transformation, and automakers are evolving into technology firms and appear to be on an equal footing with technology giants, with some of them opting for a collaborative approach to capture market share. Business transformations will occur when the core elements of next-generation platforms and business models are developed and available on vehicles. Technologies such as 5G, widescreen displays, high-performance computers (HPCs), data lakes, and cloud computing are some of the key requirements and related developments.