• Tremendous Growth in the Global Internet Protocol Proxy Networks Sector
    IPPNs help enterprises gather the competitive data they require

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    Web sites make regular changes to their information based on the Internet protocol (IP) address, location, and demographic attributes of visiting users. As a result, companies must perform competitive analyses, price comparisons, and data extraction, as simulated users, to capture this customized information. Companies not familiar with these Web site practices or Internet protocol proxy network (IPPN) solutions are at risk of gathering incorrect data. Frost & Sullivan defines IPPN providers as companies that place an additional IP address—from a rotating pool of addresses—between a customer and any Web site they visit on the public Internet. Ideally, data is obtained directly from a Web site; an IPPN request, however, first passes through a proxy server before going to the targeted Web site. This rotating pool of IP addresses is derived from proxy software and is installed on residential users’ computers and mobile devices. Based on the IP address it receives, the targeted Web site can distinguish whether a request comes from a residence, a mobile device, or a data center. Information will be displayed accordingly, based on location and demographic attributes.

    This study analyzes the global IPPN market and covers residential IPPNs, data center IPPNs, and mobile IPPNs. Use-cases include price comparison, ad verification, data collection, fraud protection, application performance, brand protection, talent sourcing, cybersecurity, and account management. Market leader Luminati, which practically invented the IPPN category, and key competitors Oxylabs and GeoSurf, accounted for a combined share of 76.0% in 2019. As IPPN solutions are gradually gaining popularity, these companies hold significant potential for growth.


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