Plastics in Consumer Goods and Household Applications: What Are the Top Growth Strategies?

Product developments in plastics made with more recycled content support sustainability


This analysis presents an assessment of the global landscape for plastics in consumer goods and household products. The analysis covers the demand for plastics in consumer goods by end-use application, including housewares, furniture, footwear, and toys and sports equipment; and by plastic type, including commodity plastics, engineering plastics, thermoplastic elastomers (TPEs), polyurethanes (PUs), silicones, and styrene-butadiene latex.

  • How have rapid urbanization and the eCommerce boom reflected on the sector's business?
  • What is likely to cause a dynamic change in the landscape?
  • What has prompted the landscape's participants to channel efforts toward adopting greener alternatives to plastic?

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