In an era of precision medicine and precision health, women deserve to receive gender-specific healthcare. The side-effects of the pandemic, like prolonged homestay induced by lockdowns, have disproportionately impacted women who have experienced a higher burden of household chores, increased anxiety and depression, etc., leading to a dramatic increase in women’s mental health issues.

The pandemic also led to adverse effects specifically on women's health, with an increase in planned and unplanned pregnancy rates, stillbirths, etc. The pandemic has also laid bare the extent to which there is a dearth of solutions available for specific women’s health issues such as fibroids, PCOS, thyroid issues, endometriosis, pelvic health, pre-menopausal, and menopausal care. While digital health solutions, now under the broader term of virtual care, received a boost during the pandemic, these areas of women’s health are yet to find the attention that they truly deserve.

This research study analyses the impact of the COVID-19 pandemic on women’s healthcare and focuses on the different segments in women’s health. It identifies new untapped avenues of growth. With the menstrual, fertility, and pregnancy care segments being saturated with apps, software, devices, and services, the industry is currently shifting focus towards the unaddressed segments of fibroids, thyroid issues, PCOS, endometriosis, pelvic health, pre-menopause, and menopausal care.