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Disruptive Times Call for Digital Agility

Elka Popova
Vice President - Information and Communications Technologies
Transform Your Organization with the Right Communications Technology Partner and Turn Challenges into Opportunities

Disruption is not only unavoidable; it’s quite simply the “new normal.” Communications technology advancements, coupled with socio-demographic shifts such as the growing proportion of digital natives among consumers and the workforce, have transformed entire industries for the past couple of decades. However, it wasn’t until the recent pandemic that business models were disrupted on a massive scale. The widespread move to remote and hybrid workstyles wreaked havoc but created opportunities for organizations to rethink the way they operate and serve customers. Digital technology adoption skyrocketed in the past three years as business leaders strove to maintain worker productivity and effective customer engagement across expanded physical distances.

Much too soon, new challenges are plaguing organizations worldwide. The Russian invasion of Ukraine and the ensuing trade embargos have resulted in further supply-chain disruptions, rising food and fuel prices, rampant inflation, and the threat of a global recession in the near term. Organizational resiliency and adaptability have become key focal points in business transformation strategies, and digital technologies are widely perceived as key enablers of transformation success.

Effective business leaders are not letting circumstances dictate their organizations’ fate. Instead, they are launching strategies to turn current challenges into future opportunities. They are leveraging digital technologies, including advanced communications and collaboration tools, to make their organizations more agile and responsive to ever-evolving conditions.

Don’t sit on the sidelines and wait for things to happen. Seize the opportunity to transform your organization and gain a competitive edge using advanced technologies.

Evolve Your Business Communications Capabilities to Prepare for the Next Disruption
Evolve Your Business Communications Capabilities to Prepare for the Next Disruption

Modern cloud communications and collaboration solutions are essential to empower diverse and highly distributed workforces. Feature-rich, unified communications as a service (UCaaS) comprising cloud-based enterprise telephony and video meetings, along with other integrated collaboration tools, help boost worker productivity and increase the organization’s appeal to digital natives. They also enable IT/telecom staff to manage fluctuating capacity and constantly shifting user requirements more easily and cost-effectively during major disruptions and good times.

Many organizations have invested in a variety of disparate cloud communications services over the years; many more created new technology silos throughout the pandemic when decisions needed to be made urgently, with little time to strategize and rationalize investments. Business and IT/telecom leaders must plan the evolution of their communications capabilities carefully to build a solid foundation that will sustain their organizations through future disruptions.

Communications investments must be aligned with every organization’s overarching objective of sustaining growth. Customer satisfaction and loyalty are key tenets of an effective growth strategy and important investment drivers. In the age of digital agility, internal and external communications must be integrated to ensure that all employees can support an excellent customer journey. Visionary organizations are adopting integrated cloud communications and customer experience (CX) management solutions to:

  • Enable greater collaboration across departments and job functions.
  • Provide enterprise users and contact center agents with additional capabilities.
  • Enable unified analytics across internal and external communications.
  • Reduce vendor management costs.
  • Streamline future technology upgrades with a consolidated UCaaS and contact center as a service (CCaaS) technology roadmap.

The time is right to upgrade your communications with a purpose. Invest wisely in integrated cloud communications and contact center solutions to achieve tangible business outcomes.

Partner with a Growth and Innovation Leader to Future-proof Your Communications Investments

Most business leaders understand the importance of moving communications technologies to the cloud as part of digital transformation projects. However, finding the right partner is often challenging in the fragmented and highly competitive UCaaS and CCaaS segments. Existing cloud communications solutions provide a broad array of capabilities that are difficult to compare. Solution packaging and pricing can be confusing, making it challenging to compare the total cost of ownership (TCO) across different provider offerings. But even more difficult to assess at first glance are provider innovation velocity and ability to execute a growth strategy—both critical factors when selecting a partner for the long run.

The Frost Radar is a competitor benchmarking tool that provides an unbiased third-party perspective on the growth and innovation capabilities of key industry participants. The 2022 Frost Radar on the North American UCaaS sector profiles 31 growth and innovation leaders selected for their accomplishments based on 10 evaluation criteria. The Frost Radar arms IT/telecom decision-makers with the tools they need to short-list future partners, which they can investigate further to find the best fit for their organizations.

Capitalize on Frost & Sullivan analysts’ deep industry expertise to find the right partner for your communications and collaboration requirements. Do not rush into a partnership that will not deliver the optimum business results you seek.